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VMware exodus: Customers flee Broadcom’s clutches

As VMware faces migration waves, Nutanix snags SMBs and mid-market clients—while enterprise customers remain elusive.

Amid widespread customer dissatisfaction over Broadcom's takeover of VMware, rivals like Nutanix have been aggressively luring away thousands of VMware users. According to Nutanix CEO Rajiv Ramaswami, around 30,000 customers have already switched platforms, citing reasons such as rising costs and less favorable offerings post-acquisition.


The migration trend is particularly pronounced among small- and medium-sized businesses (SMBs) and mid-market clients. Broadcom's strategy has made VMware unaffordable or impractical for most SMBs, while the company has narrowed its focus to enterprise customers, leaving many mid-market firms in search of alternatives like Nutanix.


During his press briefing at Nutanix’s .NEXT conference, Ramaswami highlighted that some of these migrations represented “the strongest quarterly new logo additions in eight years.” He added that most of the new clients came from traditional VMware migrations onto the hyperconverged infrastructure platform. Western Union, for instance, has been gradually moving 900 to 1,200 applications across 3,900 cores from VMware to Nutanix over six months.


Despite maintaining “decent lines of communication” with Western Union, the financial services firm still found it challenging to partner with Broadcom. This underscores the broader shift in customer sentiment towards VMware post-acquisition and the opportunities that arise for rivals like Nutanix.

Original source:  https://arstechnica.com/information-technology/2026/04/nutanix-claims-it-has-poached-30000-vmware-customers/
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