The rise of momfluencers has blurred the line between family life and commercial enterprise, with some moms exploiting their daughters' first periods for financial gain. Ethical concerns arise as content creators capitalize on sensitive moments to boost engagement and revenue.

Investigative journalist Fortesa Latifi explores this phenomenon in her book Like, Follow, Subscribe, delving into the risks and motivations behind parents who post their children online. She highlights the exploitation of a child's first menstrual cycle for sponsored content, describing it as 'objectively horrifying.'

The practice is not isolated; Latifi reports that many family vloggers leverage moments such as sickness, sadness or injury to garner more views. She questions whether these parents truly understand the potential dangers, noting that some continue to post their children in vulnerable states despite knowing risks.

Latifi also addresses the broader implications of religious influence on this content, particularly among Mormon families, who use their online presence as a means of recruitment and promotion. The conservative coding embedded in family vlogging remains subtle yet pervasive, shaping the narrative around motherhood and parenting.