Newly unsealed emails reveal Amazon's covert tactics to hike prices across the web, from diapers to furniture. The California Attorney General claims these practices allow both competitors to boost profits at the expense of consumers.
According to Bonta, Amazon manipulates rivals by agreeing to raise its own prices temporarily or pressuring vendors to do so. It also threatens to remove products entirely from platforms offering lower prices, ensuring it remains the sole price leader in any given product category. This results in higher costs for shoppers across the board.
The emails provide a rare glimpse into Amazon's vast retail empire and its methods of exerting influence over vendors and competitors. They highlight how a dominant player can use its market position to control prices, potentially undermining fair competition online.







