Campbell Brown spent her career chasing accuracy at places like Facebook. Now, with Forum AI, she aims to ensure AI isn't just another echo chamber.

“I was at Meta when ChatGPT first came out,” she recalls. “It wasn’t good and my kids are going to be dumb if we don’t fix this.”

Her team evaluates AI on topics like geopolitics, where the answers aren't clear-cut. They work with experts like Niall Ferguson and Anne Neuberger to find consensus.

The findings are sobering: models pull from unexpected sources, show political biases, and miss context. “There’s a long way to go,” she says, but easy fixes could vastly improve outcomes.

Businesses care about accuracy more than social media, and that demand fuels Forum AI's mission. But turning interest into consistent revenue is tough in an industry still content with basic audits.