The latest skirmish in the eternal chemical cook-off sees Caraway, a small fry in the big pan of cookware makers, facing off against giants Groupe SEB and Meyer. Caraway's marketing blitz, touting their pans as PFAS-free, has drawn a lawsuit alleging false advertising.

According to the suit, Caraway’s claims harm industry reputation despite never naming names. The case marks another front in the ongoing debate over forever chemicals, with major players like Rachael Ray and David Chang lined up on both sides.

The NAD previously upheld some of Caraway's claims but ordered them to avoid specific comparisons. Despite this, Caraway continues to use certain ad messaging, arguing tech glitches led to outdated content being posted. The trial could hinge on whether PTFE (used in non-stick coatings) ever causes health issues.

Meanwhile, the Cookware Sustainability Alliance fights bans on PFAS across multiple state legislatures, framing its advocacy as protection of safe cookware from overly broad product bans.