Palestinian journalist Ameer Al-Khatahtbeh, now running the @Muslim account with over 12 million followers on platforms such as Instagram, has transformed social media into a platform for Muslim-focused news. This journey began during Donald Trump’s presidency when Al-Khatahtbeh witnessed the impact of the Muslim ban and decided to create a space where Muslims could find relevant information in a digestible format.

Al-Khatahtbeh's formula for success includes creating content that is appealing to both younger generations and older audiences, ensuring it is shareable and accessible. The account has seen significant growth during lockdowns when real-world celebrations were not possible, with Ramadan and Eid providing opportunities to maintain community engagement through social media.

The responsibility of covering global events like the Israel strikes on Tehran has become a daily challenge. Balancing trending content with timely news about regions such as Palestine, Sudan, Lebanon, and Syria requires constant navigation of what is appropriate for his audience. This pressure underscores the importance of staying relevant and accurate in today’s fast-paced media landscape.

Al-Khatahtbeh's journey reflects the changing dynamics between traditional and social media, where individuals can rise to become de facto editors-in-chief with a global reach and voice for underrepresented communities.