Bluesky has launched an AI assistant called Attie that allows users to design their own social media algorithms and create custom feeds within the company’s AT Protocol ecosystem. And let's just say the response has been heated. About 125,000 users have already blocked Attie’s Bluesky account, making it the second most blocked account on the network according to open source data.

Attie only has 1,500 followers, meaning that about 83 times more users have blocked the account than followed it. The only account with more blocks than Bluesky’s AI agent is Vice President J.D. Vance, with around 180,000 blocks - Attie even surpassed the White House account (122,000 blocks) and the ICE account (112,460 blocks).

Bluesky grew much of its userbase — now sitting at 43 million accounts — as an alternative to Elon Musk’s X, a platform now plagued by neo-Nazism and AI-generated CSAM. For many Bluesky users, the platform serves as a reprieve from the more mainstream social internet, where AI search, AI chatbots, and even AI-generated video feeds are omnipresent, which makes the launch of Attie feel like a betrayal.

From Bluesky’s perspective, this product launch isn’t as offensive as it seems. Disrupt 2026: The tech ecosystem, all in one room

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Bluesky did not respond to a request for comment before publication. Jay Graber, the former Bluesky CEO who recently transitioned to a CIO role, wrote in a blog post that the company thinks 'AI should serve people, not platforms.' Disrupt 2026: The tech ecosystem, all in one room