Meta’s latest ad opens with ominous black-and-white images of dystopian headlines, before shifting to color and showing cheerful scenes. But the soundtrack? A haunting David Bowie tune about humanity's impending extinction.

The company claims its AI will make us better, but this jarring juxtaposition raises questions: are they truly optimistic or just in denial?

Meanwhile, tech giants like Anthropic and OpenAI battle to scare us with their own doomsday ads. Is this a sign that AI’s real impact is worse than we think—or that these companies are simply bad at PR?

It's not reassuring when our hopes for the future are played against the backdrop of an asteroid hitting Earth, but there you have it: Meta’s bet on humanity remains, no matter the tune.