The nonprofit 7x24 Exchange International is leading the charge, promoting data centers as “mission critical” infrastructure through kid-friendly means. Their initiative includes a children’s story about a honey badger named Honey touring a data center, alongside an educational tale of two sisters meeting a robot named JB.

As part of this soft PR push, data center companies and industry groups are sponsoring school events, from field trips to data centers to themed activities in classrooms. For instance, the Potomac chapter of AFCOM provided flag-making kits to first graders, while Sabey offered high school students a peek at a Cummins power generation facility.

Despite these efforts, some educators are skeptical. Alex Molnar, a research professor, notes that industries with a public relations problem, like fast food, tobacco, and oil and gas, have long targeted schools. Molnar questions the motive, suggesting it’s not just about selling a product but about telling a story.

The push for data center awareness among children could be seen as a way to shape future perceptions and ensure a steady supply of talent for the industry. Yet, it also raises concerns about corporate influence in education and the potential for indoctrination.